Barista today. Wine snob tomorrow.

Serious skills, zero pressure.

UMH Academy

Barista today. Wine snob tomorrow. ★ Serious skills, zero pressure. ★ UMH Academy ★

welcome to umh academy.

Tired of doing the same thing every day? We got you. UMH Academy is where you learn cool stuff, meet great people, and level up — one workshop at a time.


So... what is UMH Academy?
It’s our own in-house playground for learning new things, from latte art to wine hacks, knife skills to cocktail magic. Real skills. Real fun. One session a month. And after every workshop there’s a little something extra to end the day on a high note.

Who can join?
If you’re part of the UMH crew, you’re in. No experience needed, just bring good vibes and a curious brain.

How do I sign up?
Fill out the form below. We’ve got limited spots, so don’t sleep on it.

on the menu.

You bring the curiosity. We’ll bring the snacks.

  • Swirl it, sniff it, sip it, without looking like a try-hard. Learn the basics of wine, how to talk about it (without sounding pretentious), and find out which bottle actually goes with fries.

    Afterwards: antipasti, a main & drinks

    From 14:30 until 17:30 ±

  • Master the art of caffeine. From silky flat whites to properly made matcha — we’ll teach you how to make drinks that actually get compliments.

    Afterwards: George Classics tasting at Brasserie George and a drink

    From 14:30 until 17:30 ±

  • Shake it, stir it, sip it. Whether you’re into low-key mocktails or full-on cocktails, we’ll show you how to mix like a pro, no flair tricks required (unless you’re feeling brave).

    Afterwards: snacks & cocktail at the bar

    From 14:30 until 17:30 ±

  • Not just about selling, it’s about reading the room. Learn how to boost sales and guest experience without sounding like a walking menu. Confidence, connection, and cheeky charm.

    Afterwards: George Classic tasting & drinks

    From 14:30 until 17:30 ±

  • There’s more to beer than just “pils or IPA?” Get the lowdown on styles, flavors, and how to talk hops without sounding like a brewery snob.

    Afterwards: borrel & drinks at Brouwerij ‘t IJ

    From 14:30 until 17:30 ±

  • Vodka, gin, rum, repeat. Explore the world of spirits, how to mix them right, and which ones are worth the hype. Spoiler: it’s not just about the brand.

    Afterwards: Asian bites, sushi & drinks

    From 14:30 until 17:30 ±

bijzijn = meemaken

Use the form to sign up